PARTY TIME FOR FORD AT GENEVA AS ALL-NEW FIESTA MAKES DEBUT

New small car leads product launches and extension of low-CO2 vehicle lines on schedule for 2008

Ford of Europe is focused on a busy 2008 kicking off the year with exciting new product launches at Geneva Motorshow. Last year was a landmark year for Ford in Europe, the sixth consecutive year of increased vehicle sales; some 1.5 million European customers bought a new Ford car, while commercial vehicle range reached a record 370,000 customers, a 10 per cent improvement on 2006.This performance, coupled with continued focus on reducing costs, ensured that 2007 was for Ford the fourth consecutive year in profit.   

Ford of Europe is now reinventing its small car range for a new generation of customers in 2008, starting with a stylish and exciting ALL-NEW FIESTA. The car makes its global debut in both three- and five-door hatchback body styles at the 2008 Geneva Motor Show.

Designed and developed in Europe for sale in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010, the new Fiesta is the first major product of Ford’s new global product development process. Its stylish and dynamic flair combines with all the traditional Ford small car strengths to create a confident, contemporary introduction to the next chapter of the Fiesta success story.