The Hybrid LRX Concept Vehicle

Land Rover Unveils Second Concept Vehicle Ever at the
2008 North American International Auto Show; Celebrates 60th Anniversary

Unveiled for the first time at the 2008 North American International Auto Show, the LRX is the second concept vehicle ever built by Land Rover. Showcased next to the very first Land Rover created 60 years ago, the three-door LRX is a compact, light weight hybrid offering the potential of 120 g/km CO2 emissions with sustainability-focused technologies.

The automaker’s first concept vehicle was also unveiled in Detroit, four years ago. The Range Stormer was the inspiration for the Range Rover Sport – now an international hit. And while the LRX is purely a concept at this stage, they hope it will follow the same path.

Similar in design to the signature Land Rover models, and described as a cross-coupe, it is for those who want the benefits of an SUV and the presence and security of a larger vehicle, but in a more compact and fuel efficient package. It is conceived as a U.S. Federal-specification 2.0-liter, turbodiesel hybrid, capable of running on bio-diesel. This powertrain could reduce fuel consumption by as much as 30 percent compared to other vehicles of similar size.

It further shows the company’s commitment to sustainability, as the first to offset all manufacturing assembly CO2 emissions. In the past year, Land Rover and Jaguar have also committed to investing $1.3 billion in new technologies to improve the environmental performance of all their vehicles. And now are targeting to reduce CO2 tailpipe emissions by more than 20 percent in the next four years.